Author: Michelle Norell

Sales, Marketing, and Business Development lead for Sheridan PubFactory.

Rolling with the Times: PubFactory Team at 2016 Charleston Library Conference

Lots of exciting things happened at this year’s 2016 Charleston Library Conference:  “Roll with the Times, or the Times Roll Over You”. Not the least of which were two PubFactory organized events.  Fitting with the theme, we hosted a Librarian Advisory Group meeting to support our publishers in making UI and UX decisions for their… Read More Rolling with the Times: PubFactory Team at 2016 Charleston Library Conference

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MVP: Placing the User at the Heart of Your Business Strategy

Each year publishers spend countless hours crafting lengthy Requests for Proposals (RFPs) that exhaustively detail their ideal online publishing platform. There is a sense that before a platform migration can occur every aspect of the functions, features, and capabilities must be identified and explicitly defined. Yet in other market segments the approach to revising business… Read More MVP: Placing the User at the Heart of Your Business Strategy

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Beyond agile – Continuous delivery is the new frontier in fast, cost effective and lower risk innovation

There are an abundance of conference sessions and webinars addressing optimization of user engagement with the end goal of promoting the value of publishers’ content in order to grow and retain a loyal user community. Two questions yet to be answered in these discussions are: How can you (the publisher) rapidly update your site in… Read More Beyond agile – Continuous delivery is the new frontier in fast, cost effective and lower risk innovation

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